Championing Independent Brewers

Join the Republic

Goal

Launch beer subscription service Brew Republic and scale the business in the most efficient and effective way possible.

Tactic

To build the subscriber base rapidly, bring the brand to life and reach all UK craft beer drinkers we used client and social data to inform a purpose-led full funnel approach to creative and media. Our videos, social, digital and PPC ads use Brew Republic’s mission to champion independent breweries to capture attention and generate awareness, intent and action. By capturing the revolutionary spirit of independent breweries in our creative, and using media performance analysis in our process, we are delivering targeted, rapidly optimised content that goes beyond all expectations.

Results

The launch campaign delivered over 1000 new subscribers at a tenth of the expected cost per acquisition while spending less than half of the allotted media budget. This solidified a year long brand and customer base growth plan in 2021 and there are big new ideas coming soon.

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