Championing Independent Brewers

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Join the Republic

Goal

Launch beer subscription service Brew Republic and scale the business in the most efficient and effective way possible.

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Tactic

To build the subscriber base rapidly, bring the brand to life and reach all UK craft beer drinkers we used client and social data and a full funnel approach to creative and media. Our videos, social, digital and PPC ads use Brew Republic’s mission to champion independent breweries to capture attention and generate awareness, intent and action.

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Results

Over 2000 new subscribers at less than half of the expected cost per acquisition. This solidified a year long brand and customer base growth plan and there are big new ideas coming soon.