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#hackinghurts
Goal
18-35 year olds are aware of the threat of hacking but don’t believe it will happen to them, so we had to make them sit up and listen.
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Tactics
The #HackingHurts campaign started with brand building documentary and a collab with over 40 influencers in 5 markets. For the first time, Kaspersky’s audiences could feel the drama of real hacking horror stories. We then used this content to create & optimise over 160 brand and DR assets, targeted 3 audiences: gamers, Info workers and students - and drove people across Europe from awareness to conversion.

Impressions
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266%
over KPI
Engagement
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489%
over KPI
Traffic​
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1544%
over KPI
Privacy Report 2019
What's your password?


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