First Timers

Goal

Once you pick, you stick. So we worked with Monzo to target first time bankers with benefits that convinced them to choose Monzo.

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Tactics

From a standing start, a 2 week sprint created multiple variants of Facebook and Instagram video. The creative was inspired by the brand's bold style and tone and powered Monzo's in house performance media approach. In a flash we enabled them to test, learn and optimise conversion from this valuable young audience. 

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