We work with global cyber company Kaspersky Labs to build the brand with target audiences around the world and drive people to key web pages.
100s of videos, images and copy are continually optimised in response to live data, delivering attention grabbing creative that drives awareness, consideration and conversion.
18-35 year olds are aware of the threat of hacking but don’t believe it will happen to them, so we had to make them sit up and listen.
We created a campaign that started with brand building documentary and a collab with over 40 influencers in 5 markets. For the first time, Kaspersky’s audiences could feel the drama of real hacking horror stories. We then used this content to create & optimise over 160 brand and DR assets, targeted 3 audiences: gamers, Info workers and students - and drove people across Europe from awareness to conversion.