Real talk

Optimising creative for first time bankers

Goal
Once you pick, you stick. So we worked with Monzo to target first time bankers with benefits that convinced them to choose Monzo.

Tactics

From a standing start, a 2 week sprint created multiple variants of Facebook and Instagram video. The creative was inspired by the brand's bold style and tone and powered Monzo's in house performance media approach. In a flash we enabled them to test, learn and optimise conversion from this valuable young audience. 

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