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Get together for Unboxing Day

Turn the front room into a taproom

Goal

Broaden awareness of Brew Republic and find new target audiences across social to help build their brand.

Tactic

We arranged neighbourhood drinks with a difference, bringing one of Brew Republic’s independent brewers, Partizan Brewery, to the front rooms of an entire block of flats. Using our in-house production team we documented the event to create a unique social experiment.


By bringing the tap room to the community’s front rooms we were able to showcase the independent brewers behind Brew Republic’s boxes and, most importantly, do a good deed for a beer lover in need.

Results

Coming