Goal

Following the outbreak of Covid-19 Kaspersky wanted to talk to audiences in the UK and America. So rather than make an over emotive brand film we took a lighter hearted look at the way people adapted to working from home. 

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Tactic

We made a master 1 minute film and 9 cut downs for social. It was produced in-house, directed in-house and stars our staff, in our houses.

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Results

Our highly effective was expanded into a further 5 global markets.